The bACK story on Nantucket Reds

Don’t call them pink. Don’t call them salmon. They ain’t coral and certainly not peach. They’re Nantucket Reds. The fashion mascot of the island and here are nine things to note about these iconic pants.

1. How The RED Was Born


While the space that Murray’s Toggery Shop occupies a long and vast history of its own, it didn’t become the company it is today until Philip Murray purchased the business in 1945. It wasn’t until late 1950’s that the iconic canvas-cloth, brick-red pants began to be sold at the store, and thus the “Reds” were born. The color is meant to fade with time, and quickly became synonymous with island life. It began as pants and shorts and everyday wear for men and within time, the ladies began wearing the mens by taking the waist in, and thus, a womens line was born. Over the past 70 years,  they’ve become a tradition among family members, friends, locals and tourists alike.

2. How To Tell A Real Red From A Fake One


It’s all about that WASH.  You can spot a real from a fake from the threading in the inseams and the button is always on the left back pocket. (Of course if you look real close, you’ll Murray’s Toggery on the button!)  From year to year, the dyes can look a little different, but it’s always the real faded wash that makes the Red what it is.

3. How Men Can Rock The Red in Fall


Just because summer has come and gone and Figawi is miles away, doesn’t mean that you have to hang your Reds up for the months of winter. We have ways to style your seasonal staple through the fall so you can keep living the indian summer of your dreams!


img_9262 You can begin with wedding season and your Groomsmen in navy blazers and Reds, which is the ultimate classic ACK wedding attire. Pair your cashmere and cable knit sweater with an M Crest plaid shirt and your Reds. Murray’s told us they have seen Reds paired with every shirt color from pale yellow to lilac to cream… but any sort of blue is a generally the ideal hue.

4. How Ladies Can Sport That Red In Autumn on ACK


Who says boys get to have all the fun? Not us at blACKbook, that’s for sure. Turn heads while sipping your pumpkin spice with these amazing tips for transitioning this summer fave to fall! Start with the new crops, a jean cut, that go perfectly with a crisp white button down. And you can do the short Reds skirt with textured tights some high boots and match it with a flannel shirt. Take the reverse denim and wear your jean on the shirt and reds on the legs. BONUS: In 2016, they even added a cropped women’s Reds jean jacket!


You may recognize some of these familiar faces sporting their Nantucket Reds with pride on and off island.

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And Richard Gere rocked a pair of Reds while sailing!

6. There’s Even A RED TIE SOIREE!


We had the pleasure of attending the Nantucket Red Tie Soiree this past July and it was quite the treat. Collaborating with the Maria Mitchell Association to expand the scientific horizons of future generations here on ACK is such an important part of the community, and it is only right that the event features a Nantucket town staple. The event came complete with a Nantucket Red Carpet for guests to walk on upon arrival!

7.  Take Note Of The Official Nantucket Reds Collection™


The reds started from humble beginnings, only offered as pants. Over the years the Nantucket Red Collection™ has expanded vastly, encompassing women’s fashion as well as several other silhouettes including sweaters, hats, clutches, totes, socks, mens boxers, swim trunks, kids overalls, and more! There’s a way to incorporate the timeless island color into any aspect of your wardrobe, so it’s a no-brainer to go see the incredible selection that they have to offer.

8)    Nantucket Red Collection Collabs


Phil Murray’s grandsons have a thing for the clothing business as well.. they own Castaway Clothing and have a Castaway Nantucket brand where they showcase shorts and pants in the Nantucket Red, which is inspired by growing up on Nantucket and working summers at Murray’s! The brothers now are based in Boston but have a wholesale business with their Nantucket Reds incorporated.


You can also see the Reds around the rock as many island businesses have sported the iconic color for their uniforms…  from back in the day at the Ropewalk to the employees at the Nantucket Hotel (seen above) to the members of the crew on the Lynx!

9. The Reds Tradition Goes On… 


The Nantucket Red Collection™  has such a rich history on the island, and is now revered worldwide as a staple for island living and a conversation piece while traveling. Just as the collection is expanding, the traditional idea of what Nantucket Red stands for does as well.  Trish Bridier of Murray’s Toggery Shop put it perfectly, “The Nantucket Red gives people a certain comfort, as they feel comfortable wearing them and they always bring back memories of their Nantucket vacations. Whether fishing or cocktailing, these are the pants and shorts that have many a good time associated with them.”

Murray’s Toggery Shop opened in 1945 and has remained family run ever since. Located at the top of Main Street, it is the home of the original Nantucket Reds™ as well as other polished and classic brands such as Ralph Lauren, Saint James, Jack Rogers, Southern Tide, Vineyard Vines, and Castaway. With merchandise for men, women and children alike, the knowledgeable staff at Murray’s Toggery Shop can help customers find the perfect piece for any occasion. Don’t forget their outlet located at 7 New Street for last season’s discounted styles. #ACKreds